Sportissimo is a local (to Los Gatos, CA) specialty fitness store for runners, walkers and fitness enthusiasts of all ages. Their mission is to offer every customer one-on-one attention and a personalized fitting process to help select the right shoes, apparel, and accessories that offer the best fit and function for each individual. I worked as a consultant for Sportissimo, creating the information architecture and user experience for their site, and working with a designer to ensure the ad concept I developed was properly implemented.
The concept was based on the question “What have you been promising yourself?” The brand, geared toward specialized attention, was then built around the tagline “Fulfill Your Promise.”